Define the film
Start with the treatment, references and intended audience. Identify the shots that carry the idea, the planned duration and the formats the final film needs to serve.
From the first conversation to the final master. Five stages that keep the creative intention connected to the work.
Start with the treatment, references and intended audience. Identify the shots that carry the idea, the planned duration and the formats the final film needs to serve.
Break down the work shot by shot. Agree the visual direction, assets, schedule and review points before committing time to detailed production.
Use concept frames, look development and early tests to resolve the important choices. Review movement in motion and colour in the context of the edit.
Gather feedback around a specific version. Separate changes to the idea from refinements to an approved shot, and keep decisions visible to everyone involved.
Check continuity, detail and final formats. Review the whole film as well as individual shots, then prepare the agreed masters and versions.